(August 31) — York residents will continue to celebrate, haunt, and “laugh at the cold” for the next three years thanks to York Traditions Bank’s extension of its sponsorship of events managed by Eventive, the special events division of the York Revolution. The organizations announced today that York Traditions Bank will continue to be the presenting sponsor of the York Halloween Parade, July4York, and FestivICE through 2019.
“It’s the York Traditions Bank sponsorship that is the foundation for these events,” said York Revolution President Eric Menzer. “There’s no question that without York Traditions’ involvement, they would not happen. We are thrilled that they see these events the same way we do – as critical contributors to the quality of life in York. By making this commitment, York Traditions Bank also ensures that we don’t face an on-again, off-again situation like we did prior to their involvement.”
York Traditions Bank President & CEO Eugene Draganosky noted that the bank’s sponsorship is consistent with the way it does business.
“‘Because We Live Here Too’ is not just a marketing slogan for us,” Draganosky said. “Family and community events are part of what makes York County a great place to live, work, and play. We are delighted to be able to extend our support.”
York Traditions Bank became a business partner with Eventive in 2014 when the Revolution stepped up to take over the York Halloween Parade, which was facing termination without anyone to organize it. With York Traditions’ support, the Revolution formed Eventive and stepped outside its ballpark walls for the first time to produce a community event. At the same time, the community’s traditional Independence Day celebration was in jeopardy, needing a new home and a new financial model. Eventive and the Revolution agreed to host that as well with the support of York Traditions Bank. Together, they also created a new tradition – FestivIce – a winter carnival held in downtown York in January, where Yorkers join their neighbors to “laugh at the cold.”
The 68th annual York Halloween Parade presented by York Traditions Bank is on October 29, and registration is now open at www.yorkhalloweenparade.com. FestivICE 2018 presented by York Traditions Bank is scheduled for Saturday, January 13, and July4York presented by York Traditions Bank will be held on Wednesday, July 4, 2018.